Meta Ads Platform

An all-in-one platform for managing Meta ad campaigns, built to replace juggling Ads Manager, spreadsheets, and WooCommerce order exports with a single dashboard. On the backend, a FastAPI service syncs campaign data through the Meta Marketing API, sends purchase events server-side through the Meta Conversions API for more reliable attribution, and listens for WooCommerce order webhooks to tie revenue directly back to the ad that drove it. The React dashboard surfaces spend, ROAS, and CPA at a glance, lets automation rules pause or scale campaigns based on performance, and breaks down which ad creatives are actually converting.