Introduction

Dush.rs is one of the leading websites in Serbia involved in the sale of perfumes and perfume decants. The goal of the project was to use a modern and functional website to increase sales and brand recognition on social networks. The site offers a wide selection of globally renowned niche and designer brands.

Background

The website was built in WordPress, utilizing Elementor for creating front-end content. Due to a limited budget, we used the existing "Woodmart" theme.

The Challenge

The company Dush.rs had a major problem with the categorization and organization of a large number of different products. Because the site was built in WordPress, there were daily bugs that required regular website maintenance. Also, one of the challenges was the SEO optimization of the site and its position in Google search results.

The Solution

We created an optimized web store with clearly defined categories and enhanced search functionality, enabling clients to use the site more easily, which led to a traffic increase of as much as 30% in the first few months. With short promotional video materials about perfumes and perfume decants, and by applying our strategy, we organically brought the site to the first position in Google search.

Conclusion

The Dush.rs project significantly improved the Serbian perfume market, raising it to a new level using only organic growth figures. We showcased a new type of advertising — promotion of the products themselves and presentation of the products to the end customer.