Dekant.rs
The first and largest website in Serbia for selling perfume boxes and decants. The concept was designed to allow perfume enthusiasts to try rare and hard-to-access fragrances, and it gained recognition thanks to the TikTok platform.
Visit site
Introduction
Dekant.rs was one of the first websites in Serbia to launch the online sale of perfume decants. The idea was simple — to enable perfume enthusiasts to try luxurious and hard-to-access fragrances without having to purchase a full bottle. Through modern design and an authentic approach to communication on social networks, we built a recognizable brand that today dominates the region.
Background
The website was built in WordPress, with the help of Elementor for visual content creation. Due to a limited budget, we opted for a proven solution — the Woodmart theme, which we customized to fit the needs of the brand and the customers.
The Challenge
Before our collaboration, Dekant.rs faced several key issues: an unattractive and unintuitive website design, a lack of fragrance categorization and recommendations, and poor visibility on social networks. Customers struggled to find the desired fragrances, and the site failed to convey the trust or brand recognition that a perfume brand must possess.
The Solution
We started from the fundamentals — strategy, content, and structure. Every product was given a clear category, fragrance group, and seasonal recommendation, making the shopping experience simple and intuitive. The site was visually refreshed and technically optimized, and we launched an organic campaign on social networks without paid followers or ads. The result was impressive — in just one year,Dekant.rs built a community of over 55,000 followers and became the number one result on Google search for key terms in its niche. Today, the majority of traffic comes directly from social networks, confirming the power of organic strategies when implemented smartly.
Conclusion
Dekant.rs is more than a project — it is an example of how a market-changing brand can be built even with a limited budget but a clear vision. From an unknown website to a regional leader in the sale of perfume decants, this project demonstrates how much authentic content, good SEO optimization, and a consistent strategy can deliver real results.
